Avon town

Stratford-upon-Avon town center transformation plans for pedestrians and cyclists


Plans are being proposed to transform part of downtown Stratford-upon-Avon to create an environment more conducive to pedestrians and cyclists

A call for tenders for the redevelopment of two key arteries in the city center is being drawn up.

The first development plans for Bridge Street and High Street to make them more attractive to pedestrians and cyclists, while reducing car traffic, were drawn up by PJA consultants.

The PJAs have received instructions from Stratford-upon-Avon City Council and Warwickshire County Council in association with the Stratford Town Center Strategic Partnership (TCSP).

The TCSP, made up of various stakeholder organizations in the city, was formed in 2020 to oversee the implementation of the Stratford-upon-Avon neighborhood plan.

Now the TCSP has asked PJA to create a costed proposal with a project schedule that will form the basis of an offer to the Government Leveling Fund, a fund created to invest in infrastructure to improve daily life through the United Kingdom.

It is hoped that the funding offer will be submitted next month, but the program is still at an early stage in its development.

There will be plenty of opportunities for people to help shape the redevelopment of Bridge Street and High Street and to have their say on the proposals through consultation exercises which are planned for later in the year.

At this point, nothing is set in stone, but for the purposes of the funding offer, the program proposals are based on the ideas developed for the Stratford-upon-Avon neighborhood plan.

These include narrowing the pavement on both streets and widening sidewalks to create more space for pedestrians and landscaping.

The neighborhood plan

The neighborhood plan proposal also included closing the High Street to through traffic between 11 a.m. and 4 p.m. as well as the introduction of a 20 mph speed limit, which will also be part of the funding offer’s proposals.

The concept developed for the funding bid also includes the addition of a central walkway along the center of Bridge Street where two-way traffic is maintained at all times.

Sarah Summers, Stratford-upon-Avon City Clerk and TCSP Member, said: “We are very keen that Stratford-upon-Avon has government leveling funding and we want to bid for money in the first round.

“We need to apply for funding now, but that certainly doesn’t mean the planned changes for Bridge Street and High Street have been finalized.

“A full public consultation will take place before anything is agreed, with the final design being influenced by what the public tells us.

“We are confident that the changes to Bridge Street and High Street, informed by public opinion, will improve Stratford-upon-Avon city center for residents, visitors and businesses, while respecting history and the unique character of our city. “

Cllr Izzi Seccombe, Head of Warwickshire County Council, said: “County Council is delighted to work with Stratford-upon-Avon City Council, Stratford-on-Avon District Council and other partners on this application.

“It’s important that this is a dynamic app, driven by the wants and needs of the downtown community and the people who visit it.

“So even if the partners are looking at the programs initially, there will still be a lot of flexibility.

“However, whatever proposals are decided upon, they will align with two of the County’s priorities for Stratford and align with the vision of all of our partners – increased use of pedestrian and cycling facilities to encourage more active commuting, reducing congestion and improve air quality as well as works that will enhance the city as a place, making it more attractive to visitors and businesses.

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